In this talk, Simon Sinek shows us that there are two kinds of people in business: entrepreneurs and non-entrepreneurs. Entrepreneurs see what they want and set out to get it. Non-entrepreneurs see only the things that prevent them from getting what they want. Simon shows that truly successful business people are entrepreneurs and leaders. A leader is someone that other people willingly follow and people follow those with the same beliefs and values as them. Sinek teaches us how to find these people. We do this by talking about what our business believes not what we do.